Influence is an invaluable skill to get ahead and award-winning entrepreneur and Managing Director at Blue Branch; Rania Noumaan has revealed the secret to gaining influence.
As a business owner, Ms Noumaan is very hands-on in the day-to-day business operations at Blue Branch, and the coaching and mentoring of the firm’s contractors. The female entrepreneur believes that being a good influencer is key to business success. The Blue Branch owner has shared the secrets to becoming an influencer.
Ms Noumaan argues that it is essential for an influencer to believe in themselves and their capabilities before anyone else will. Competency and credibility are crucial, but self-confidence is the core trait for any influencer. The 44th President of the United States, Barack Obama embodies a confident influencer. His compelling demeanor, and magnetism has seen him become an icon worldwide.
Ms Noumaan believes that empathy and compassion are crucial to be an effective influencer. “People need to know you care,” commented Ms Noumaan. The 26th President of the US, Theodore Roosevelt once said, “People don’t care how much you know until they know how much you care.” And that sentiment rings true when it comes to influencing. Self-made billionaire, Oprah Winfrey is a prime example of a compassionate influencer. Winfrey’s genuine care and compassion have seen her gain the admiration of fans all over the world.
Charisma is an incredibly powerful tool that helps people to connect with anyone. Ms Noumaan argues that when people feel connected to someone, they are more likely to buy into their vision and get on board. American automobile executive, Lee Iacocca famously used his charisma to persuade Congress to guarantee a sizable loan to Chrysler that saved the firm from impending bankruptcy.
Ms Noumaan is advising the firm’s workforce to practice confidence, compassion and charisma to build their ability as an influencer and simultaneously progress their business development.
Blue Branch is an Event Promotions company based in Edinburgh. Formed due to the ever-growing demand for alternative marketing strategies, Blue Branch offer client’s interactive and impactive marketing campaigns. The firm is passionate about the development of their people, and Ms Noumaan is committed to sharing her knowledge and experience to help people expand their knowledge and skill-set to set them up for future success.