Books are an incredible source of knowledge argues Blue Branch. The Edinburgh-based event-marketing specialists urge aspiring professionals to make reading a priority. This week the firm commented on the link between reading and success.
Managing Director at Blue Branch, Rania Noumaan believes that knowledge is power and that reading offers an incredible experience that can help people to learn, grow and develop.
As an experienced business coach, Ms Noumaan has found that the most successful individuals are hungry for knowledge and that reading provides that education for them, that when applied accelerates success.
The event-marketing experts have shared four critical advantages of reading and how it contributes to success.
- Expanded Vocabulary
As a people-based business, for Blue Branch, effective communication is integral to their success. The firm argues that vocabulary impacts communication and that reading helps people to become more articulate. Having a diverse vocabulary will help someone to interact and communicate effectively with different types of people.
- Learning from the best
Specifically applicable to books from some of the world’s most successful individuals and business minds, books can be a great way to get inside the head of the author, learning about building business empires, managing and motivating people and the vital habits for success. Autobiographies from the likes of British business magnate, Richard Branson is excellent for getting insight into the mentalities of hugely successful leaders.
Reading the success stories of others is a great way to boost confidence and instil inspiration. Blue Branch contends that many successful individuals face the same adversities and setbacks detailing that self-doubt and despair are common, particularly in the early days. Reading about people overcoming challenges and how they did so can provide valuable information to help people on their journey to success.
- Increased Knowledge
Reading is an excellent way for people to expand their knowledge and thereby to help them to become more of an expert in their field. Ms Noumaan states that reading second-hand experiences on a subject can provide people with fresh information and understanding what helps people to become a more effective leader, simultaneously improving their chances of success.
Blue Branch is an Event Promotions company based in Edinburgh. Formed due to the ever-growing demand for alternative marketing strategies, at Blue Branch they specialise in Event Marketing campaigns. Director, Ms Noumaan believes that there is a link between reading and success and the business owner urges aspiring professionals to put reading on their to-do list.